Giving to the Community

Charity is important to Maker's Mark and the Samuels family. It was a requirement of Bill Samuels Sr. had of his son when he took over the family business, "You're going to get involved, but don't do anything you don't want to run." Bill Samuels Jr. takes that to heart, as does his son who is currently in marketing for the company, and has raised over $5.4 million dollars over the years for various organizations. These fundraisers usually involve a specially designed label on limited edition collector's bottles which commemorate some event: a university basketball championship, the Kentucky Derby winner, the Republican National Convention, etc. Bourbon enthusiasts and Maker's Mark fans are more than willing to spend a little extra for one of these special bottles to help out a good cause and Samuels says everyone wins and it benefits the community.