Image is Everything

On the far wall of the kitchen is a small, inlaid cabinet with a glass paned door behind which sets a collection of pewter. Marge Samuels was a collector of these fine pieces and she new that a quality piece always had a maker's mark on the bottom, thus she wanted to use Maker's Mark as the brand name to show distinction and hand craftsmanship. While her husband was perfecting his distilling technique for the family's new bourbon whiskey Marge was busy developing the bourbon's look. A thin sketchbook of potential bottle designs outlines her thoughts for the bottle's shape, she decided to go with a cognac-like figure. The cognac influence also led her to the wax seal, which is still a signature of Maker's Mark. She dipped her new bottle in a pot of hot red wax, lifted it and spun it around to create the tendrils that drip down the side. To this day the job is done by hand and no two bottles have the same wax seal.