After dipping, the bottles continue down the line and through a short box, where fans quickly cool the wax. Although the wax is still warm and it's not recommended to touch the bottle with bare hands this stops the wax from dripping further and is cool enough to be added to the empty cases that will be sealed and sent around the country. Because Maker's Mark is handmade in small batches they do not have an international market, but that doesn't seem to bother anyone. Bill Samuels Jr. says he likes it this way and if they were to step up production to meet global demand the integrity of the brand would be lost. Sometimes small is better.

