To fully understand the story of Cruzan Rum we should look at the family’s heritage and that of the island of St. Croix itself.
In 1493, Christopher Columbus landed on the north side of the island that would come to be known at St. Croix (or Santa Cruz). Here he met two native people, the Arawak and the Carib. The Caribs were certainly not the nicest people the Spanish would meet in their ventures and are said to have been cannibals and, in the least, they terrorized the Arawaks on this small island and others throughout the Caribbean.
While Spain was the first to claim St. Croix, it has had many owners over the last 500 years including England, Holland, France, the Knights of Malta, Denmark, and finally the United States. Yet it was the Spanish who imported what would come to be known as West Indian “Gold” – or sugar – by introducing sugarcane (native to Asia).


