The Bottom Line
To promote Reyka, the company has created some interesting television spots that are innovative and simply fun and quirky. Visit the Reyka website and click on the TV to watch the campaign.
- Clean, "green" vodka
- Produced using sustainable energy
- Fun TV commercials
- Small batches increase quality but limit availability
- Distilled from wheat and barley in a distillery operated by geothermal heat.
- The first vodka to be distilled and bottled in Iceland.
- 80 proof (40% alc/vol)
- Retails for around $23 per 750mL bottle.
Guide Review - Reyka Vodka
Amidst the clean air of the village of Borgarnes in western Iceland, sits the distillery where Reyka comes together. The entire operation is run by the abundant geothermal heat of the land, a factor that led to the naming of the spirit as Reyka (Ray-kuh) is an ancient Icelandic word for steam or smoke. Small batches of only 235 cases per distillation contain glacial water from the Grabok Spring, which runs through a 4,000 year old lava field. Researchers have tested the waters and found there to be zero impurities. The resulting vodka is a testament that if clean products go in, clean products come out.
Reyka has a strong "green" aspect to it. A delightful nose of sweet rose and fresh cut hay fills the senses with clarity. The palate is silky and marked with rose, lavender and a surprisingly spicy cedar. A short finish with undertones of warm citrus and grain complete the experience with uplifting purity.
Enjoy Reyka Vodka
Because it is so clean, this vodka is the perfect base for any cocktail: dry, sweet, fruity or herbal, it's all good. Reyka on the rocks and two dashes of Angostura bitters became a personal infatuation, as it is a beautifully herbal, earthy sipper that refreshes and uplifts the palate.