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Jack Daniels Black Label Whiskey Review

Old Number 7 still pleases

About.com Rating 4 Star Rating


Jack Daniels
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Jack Daniel's Black Label, also known as Old Number 7 or more commonly as JD is one of the best selling whiskies in the world. Made in the Tennessee Sour Mash style, it is very similar to bourbon with the additional step of dripping the fresh make spirit through a vat of sugar maple charcoal to "mellow" the whiskey before going into barrel. The result is a smooth, versatile whiskey that is true to its country roots. Whether drinking it neat, on the rocks or in a Jack and Coke or perhaps a Lynchburg Lemonade, Jack Daniels Black Label delivers a consistent, quality product that pleases imbibers around the world.


On the nose, Jack Daniel's Black Label offers gentle aromas of caramel, vanilla, and butterscotch. A hint of wood is apparent and toffee notes begin to appear in the glass as it opens up.

Body and Palate

Since switching to its 80 proof formula from 86 proof, some claim Jack Daniel's Black Label has lost some of its luster. I disagree but I do think that the 80 proof formulation results in a lighter mouthfeel, which isn't unpleasant, just different.

On the palate, Jack Daniel's has a smooth smoky sweetness. One reviewer has descibed it as having a corn syrup note to it and I agree. Jack Daniels has a reputation for a light licorice note to all of their whiskies and its readily apparent in Black Label. The licorice note isn't overwhelming and lends a nice background note to flavors of vanilla, toasted oak, fresh brewed coffee, nuts and English toffee. What is most interesting about Jack Daniel's Black Label to me is the number of flavors that come into play over the course of drinking it. I challenge you to sit down and think about the flavors appearing on your palate. You'll be surprised at just how much complexity and depth there is hidden under the blanket of vanilla at the front of the palate.


Jack Daniel's Black Label offers a quick, sweet finish. Nice oak notes, a hint of spices, and perhaps a touch of cedar mingle with a warm caramel finish that gives way to white pepper and walnuts.

All in all, when tasting Jack Daniel's Black Label it becomes readily apparent why this whiskey is one of the top selling spirits in the world. Quality, consistency and approachability are the hallmarks of Jack Daniels and Black Label is the flagship marque for this famous company.

Jack Daniel's Drink Recipes

Disclosure: Review samples were provided by the manufacturer. For more information, please see our Ethics Policy.
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